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Supported Platforms

PlatformTypeAuth MethodAudience SyncEnhanced ConversionsFractional Attribution
MetaAd NetworkOAuth 2.0✅ Real-time✅❌
Google AdsAd NetworkOAuth 2.0✅ 6-hour batch✅✅
TikTokAd NetworkOAuth 2.0✅ Real-time✅❌
LinkedInAd NetworkOAuth 2.0✅ Daily batch❌❌
Microsoft AdsAd NetworkOAuth 2.0✅ 6-hour batch✅❌
PinterestAd NetworkOAuth 2.0✅ Real-time✅❌
RedditAd NetworkOAuth 2.0✅ Daily batch❌❌
SnapchatAd NetworkOAuth 2.0✅ Real-time✅❌
Twitter/XAd NetworkOAuth 2.0✅ Daily batch❌❌
QuoraAd NetworkAPI Key✅ Daily batch❌❌
ImpactAffiliateAPI KeyN/AN/A✅
CJ AffiliateAffiliateAPI KeyN/AN/A✅
ShareASaleAffiliateAPI KeyN/AN/A✅
Amazon DSPDSPOAuth 2.0✅ Daily batch❌❌
The Trade DeskDSPAPI Key✅ 6-hour batch❌✅

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Authentication Methods

Most platforms use OAuth for secure, user-friendly authentication:
1

Click Connect

OneView Dashboard → Integrations → [Platform] → Connect
2

Authorize

Log into platform account → Approve permissions
3

Auto-Configuration

Credentials stored securely, refreshed automatically
Benefits:
  • No manual credential management
  • Automatic token refresh
  • Granular permissions
  • Instant revocation if needed

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API Key

Some platforms require manual API key entry: 
Platform Dashboard → API Settings → Generate Key → Copy
OneView → Integrations → [Platform] → Paste Key
Platforms using API keys:
  • Quora Ads
  • Affiliate networks (Impact, CJ, ShareASale)
  • The Trade Desk
  • Custom integrations

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General Requirements

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Account Access Levels

PlatformRequired RoleWhy
MetaAdmin or AdvertiserPixel and audience access
GoogleAdmin or StandardConversion and list access
TikTokAdmin or OperatorPixel management
LinkedInCampaign Manager AdminConversion tracking
MicrosoftSuper Admin or StandardUET tag access

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Technical Prerequisites

Active ad account with platform
Pixel/Tag already created (we don’t create new ones)
Business verification completed (Meta, TikTok)
Billing enabled on ad account
Terms of Service accepted for APIs

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Data Requirements

Minimum data needed for integration: 
{
  required: {
    event_name: "Purchase",
    timestamp: "2024-01-15T10:30:00Z",
    user_identifier: "email OR phone OR external_id"
  },
  recommended: {
    value: 99.00,
    currency: "USD",
    utm_parameters: { source, medium, campaign }
  }
}

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Platform Limits and Quotas

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API Rate Limits

PlatformEvents/SecondDaily LimitBatch SizeRetry After
Meta200/sec10M events1,0001 minute
Google100/secNo limit2,0005 minutes
TikTok100/sec1M events1,0001 minute
LinkedIn10/sec100K events10015 minutes
Microsoft50/secNo limit1,0005 minutes

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Audience Size Limits

PlatformMin SizeMax SizeProcessing Time
Meta10010M5-10 minutes
Google1,000100M6-12 hours
TikTok1,00010M10-15 minutes
LinkedIn300300K24-48 hours
OneView automatically handles rate limiting with exponential backoff. You don’t need to manage these limits manually.

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Bulk Integration Tips

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Connecting Multiple Platforms

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Configuration Strategy

1

Use Same Attribution Model

Start with last-touch for all platformsAdjust per event type after validation
2

Standardize Event Names

// Use same names across platforms
{
  checkout: "InitiateCheckout",  // Not "BeginCheckout"
  purchase: "Purchase",           // Not "Order" or "Sale"
  signup: "CompleteRegistration"  // Not "SignUp" or "Register"
}
3

Set Conservative Lookback

Start with 7-day click, 1-day viewExpand after confirming accuracy

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Testing Multiple Platforms

Create test conversion with all UTMs: 
?utm_source=test&
 utm_medium=integration&
 utm_campaign=validation&
 utm_content=platform_name
Check each platform received (or didn’t) based on attribution.

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Common Bulk Issues

Avoid these mistakes when connecting multiple platforms:
  • Different attribution models for same event
  • Overlapping UTM parameters
  • Inconsistent event naming
  • Missing platform-specific required fields
  • Not waiting for processing delays

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Integration Maintenance

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Health Monitoring

OneView automatically monitors:
  • Authentication status (OAuth expiry)
  • API errors and rate limits
  • Match rates for enhanced conversions
  • Audience sync status
  • Platform API changes

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When Reauthorization Needed

Platforms require reauth when:
  • Password changed
  • Permissions modified
  • 90-day security refresh (Meta)
  • Account suspended/reactivated
  • New terms of service
OneView sends email alerts 7 days before OAuth expiry and immediately if connection fails.

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Next Steps

Meta

Start with Meta integration

Google Ads

Configure Google Ads

Configuration

Set attribution models
  • Supported platforms table
  • Authentication methods overview
  • General requirements
  • Platform limits and quotas
  • Bulk integration tips
integrations/ad-networks/[platform]
  • Prerequisites and account requirements
  • Authentication steps
  • Field mappings table
  • Platform-specific features/limitations
  • Testing the integration
  • Common error messages
⠀Affiliate Networks integrations/affiliate/[network]
  • Postback URL configuration
  • Parameter mapping
  • Commission tracking setup
  • Deduplication with paid media
  • Testing affiliate conversions
⠀DSPs integrations/dsp/[platform]
  • Audience list requirements
  • Sync frequency and limits
  • Match rate optimization
  • Custom audience strategies
  • Measurement setup
As our committment to the highest data quality, all Integrations always use official APIs. For all Media Partners you get:
  • Unified Identities to see the full customer journey in real-time, across all channels and devices.
  • Adaptive Targeting to eliminate attribution conflicts and enhance automated bidding between different Media Partners.
  • Virtual Cookies to completely remove all advertising scripts and cookies from your website, without losing data.
You can use any of the following advertising partners to track your campaigns, or use the dashboard to integrate with your own custom advertising partner.

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Advertising Partners

Google Ads

Linkedin

Meta Ads

Microsoft Advertising

Pinterest

Quora for Business

Reddit Ads

Snap

TikTok for Business

Twitter Ads

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Affiliate Networks

We offer free integration services for missing Affiliate or Advertising platforms, reach out to get yours integrated.
You can use our no-code interface to integrate with your own custom advertising partner.

Custom