Microsoft Advertising

Credentials OneView lets you connect your Microsoft Account with OAuth, and will automatically handle all token updates for you in the background. You are not required to create an Azure OAuth app.To access this integration, you’ll need a Microsoft Advertising account.

Microsoft Advertising is configured as a Conversion API integration in OneView. OneView automatically sends conversion data to Microsoft Advertising's API for campaign optimization.OneView automatically handles data mapping, routing rules, and API communication with Microsoft Advertising. You simply need to select your Conversion Events on OneView, and OneView will take care of the rest.

What gets sent to Microsoft Advertising

conversion_date_time

string

required

Conversion Timestamp - The date and time when the conversion occurred.OneView automatically converts timestamps to the timezone of your Microsoft Advertising account for accurate cross-dashboard reporting comparisons.

transaction_id

string

Transaction ID - Unique identifier for idempotency and deduplication.OneView automatically uses the Idempotency-Key of your event as the Event ID, or, if absent, generates a one based on the event payload.

Consent Information - Consent information for the conversion, using the Google Consent Mode framework.OneView automatically sets consent information using the Google Consent Mode framework, with ad_user_data and ad_personalization values to enforce consent compliance.

Troubleshooting

Q: My Office 365 organization does not allow me to grant consent, how do I fix it?

Quick Answer: You can use a regular Microsoft account instead, or configure your Office 365 tenant as described below.

Understanding the IssueThis problem occurs when your Azure Active Directory (AAD) tenant restricts how users can consent to applications during authentication. The registered application behavior depends on:

How your Azure AAD tenant is configured
User consent settings for applications
Whether the Microsoft Advertising app exists in your tenant

Checking User Consent SettingsYour Azure AAD tenant administrator can review and modify user consent settings here:https://learn.microsoft.com/azure/active-directory/manage-apps/configure-user-consent?pivots=portal#configure-user-consent-settingsCommon Error: AADSTS650052If you encounter error AADSTS650052, this typically means the Microsoft Advertising application ID (d42ffc93-c136-491d-b4fd-6f18168c68fd) doesn’t exist in your tenant.Solution StepsTo resolve this issue:

Contact your Active Directory administrator
Ask them to run the following Graph API call to add the Microsoft Advertising app to your tenant:

POST https://graph.microsoft.com/v1.0/servicePrincipals
Content-type: application/json

{
  "appId": "d42ffc93-c136-491d-b4fd-6f18168c68fd"
}

Alternative SolutionIf configuring the tenant isn’t possible, you can bypass this restriction by using a personal Microsoft account instead of your organizational Office 365 account.

Q: How do I revoke access to my Microsoft Advertising data?

Revoking access will stop OneView from sending conversions to your Microsoft Advertising account.

You need to revoke access to your Microsoft Advertising data on both ends:

From OneView: Navigate to Ad Accounts settings and disconnect your Microsoft Advertising account.
From Microsoft Advertising: Use your dashboard at (https://myapps.microsoft.com/) and remove OneView Platform from your account.

Overview

Ad Networks

Affiliate Networks

DSPs

What gets sent to Microsoft Advertising

Troubleshooting

Overview

Ad Networks

Affiliate Networks

DSPs

​What gets sent to Microsoft Advertising

​Troubleshooting

What gets sent to Microsoft Advertising

Troubleshooting