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Snap
Snap is configured as an attribution-only integration in OneView. OneView tracks Snap touchpoints for attribution and includes them in merit-based routing decisions, but does not send conversion data back to Snap's API.
No conversion data is sent back to Snap. If you need conversion data sent to Snap for campaign optimization, use Snap's native tracking or request a full Conversion API integration.

Merit-Based Routing

When Snap touchpoints overlap with Conversion API platforms (like Google Ads or Meta), merit-based routing determines which platform receives the conversion based on your attribution model and conversion merit. If Snap wins attribution, the conversion is recorded in OneView but not sent anywhere.

Setup

Configure UTM parameters in your Snap campaigns with utm_source identifying the platform. OneView automatically captures UTM parameters from all traffic sources—no additional configuration needed.
When overlapping conversions occur, merit-based routing evaluates all touchpoints, including attribution-only platforms:
  1. OneView collects touchpoints from all sources (Snap via UTM, Conversion API platforms via click identifiers)
  2. Your attribution model determines which touchpoint gets credit
  3. If the winner is a Conversion API platform (e.g., Google Ads, Meta), OneView sends the conversion to that platform's API
  4. If the winner is attribution-only (e.g., Snap), the conversion is recorded in OneView but not sent anywhere
  5. Snap remains visible in reports showing it was part of the customer journey

Next Steps

Learn about merit-based routing

Understand how OneView routes overlapping conversions based on attribution merit.

Learn about conversions

Understand how OneView processes conversions across platforms.

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Troubleshooting

Revoking access will stop OneView from sending conversions to your Snap account.
You need to revoke access to your Snap data on both ends:
  1. From OneView: Navigate to Ad Accounts settings and disconnect your Snap account.
  2. From Snap: Use your dashboard at (https://accounts.snapchat.com/v2/manage-apps) and remove OneView Platform from your account.