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Google DV360
Google Display & Video 360 is configured as an attribution-only integration in OneView. OneView tracks Google Display & Video 360 touchpoints for attribution and includes them in merit-based routing decisions, but does not send conversion data back to Google Display & Video 360's API.
No conversion data is sent back to Google Display & Video 360. If you need conversion data sent to Google Display & Video 360 for campaign optimization, use Google Display & Video 360's native tracking or request a full Conversion API integration.

Merit-Based Routing

When Google Display & Video 360 touchpoints overlap with Conversion API platforms (like Google Ads or Meta), merit-based routing determines which platform receives the conversion based on your attribution model and conversion merit. If Google Display & Video 360 wins attribution, the conversion is recorded in OneView but not sent anywhere.

Setup

Configure UTM parameters in your Google Display & Video 360 campaigns with utm_source identifying the platform. OneView automatically captures UTM parameters from all traffic sources—no additional configuration needed.
When overlapping conversions occur, merit-based routing evaluates all touchpoints, including attribution-only platforms:
  1. OneView collects touchpoints from all sources (Google Display & Video 360 via UTM, Conversion API platforms via click identifiers)
  2. Your attribution model determines which touchpoint gets credit
  3. If the winner is a Conversion API platform (e.g., Google Ads, Meta), OneView sends the conversion to that platform's API
  4. If the winner is attribution-only (e.g., Google Display & Video 360), the conversion is recorded in OneView but not sent anywhere
  5. Google Display & Video 360 remains visible in reports showing it was part of the customer journey

Next Steps

Learn about merit-based routing

Understand how OneView routes overlapping conversions based on attribution merit.

Learn about conversions

Understand how OneView processes conversions across platforms.