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Advanced Matching
Required User Identifiers
Automatic bidding
Advertising Partners
Meta Ads
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Credentials
OneView connects to your Meta account using OAuth and automatically manages token updates in the background.
To access this integration, you’ll need a
Business Portfolio
on Meta, containing your
Ad Account
, and its
Pixel
.
Advanced Matching
Make sure you align your
Privacy Policy
with to ensure regulatory compliance concerning the re-identification of users.
Required User Identifiers
Property
Description
Name
Full name of user
Age
Reported age
Joined
Whether the user joined the community
Automatic bidding
OneView
Filtered Attributions
is compatible with all Meta automatic bidding strategies
In
Meta Ads
, you can use the following bidding strategies:
Cost Cap
- Control your costs while getting the most value from your budget
Bid Cap
- Set the maximum amount you’re willing to pay for a result
Lowest Cost
- Get the most results for your budget
Target Cost
- Get the most results at or near your target cost
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