Advertising Partners
Google Ads
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Credentials OneView lets you connect your Google Account with OAuth, and will automatically handle all token updates for you in the backgroundTo access this integration, you’ll a Google Ads account with
ADMIN or STANDARD access.Enhanced Conversions
Make sure you align your Privacy Policy with to ensure regulatory compliance concerning the re-identification of users.
Required User Identifiers
| Property | Description |
|---|---|
| Name | Full name of user |
| Age | Reported age |
| Joined | Whether the user joined the community |
Smart Bidding
OneView Filtered Attributions is compatible with all Google Ads Smart Bidding strategies
Authorization
Spiegazione su developer token e oauth scopes, da linkare da appTroubleshooting
Q: How do I populate UTM parameters for my Google Ads campaigns?
Q: How do I populate UTM parameters for my Google Ads campaigns?
To automatically populate UTM parameters from your Google Ads campaigns, you need to configure tracking templates at the campaign or account level in your Google Ads interface.
Recommended Tracking Template
Parameter Breakdown
| UTM Parameter | Google Ads Variable | Description |
|---|---|---|
utm_source | google_ads (static) | Traffic source |
utm_medium | cpc (static) | Marketing medium |
utm_campaign | {campaignid} | Campaign identifier |
utm_content | {adgroupid} | Ad group identifier |
utm_term | {keyword} | Keyword that triggered the ad |
Important Notes
- Use
{lpurl}instead of your domain to preserve existing URL parameters - Test your template using Google Ads’ URL testing tool before going live
- Campaign-level templates override account-level templates
- Ad-level final URLs override tracking templates
Q: How do I fix Google Ads and OneView report mismatches?
Q: How do I fix Google Ads and OneView report mismatches?
Google Ads and OneView show the same data, but from different perspectives:
- Google Ads reports conversions based on the timestamp of their first impression. So “yesterday’s” conversions are those where the customer journey started yesterday.
- OneView reports conversions based on the timestamp of the event itself. So “yesterday’s” conversions are those that completed yesterday.
- OneView uses UTC, but reports use the timezone you choose
- Google Ads uses UTC, but reports use your ad account timezone
- Recent conversions (< 15 hours ago) Most conversion statistics appear in Google Ads within 3 hours. However, OneView uses Google Ads’ most accurate
EXTERNALattribution model, which can sometimes be delayed by up to 15 hours in reporting. - Campaigns not using
gclidWhen your campaigns usegbraidorwbraidtracking, Google Ads can take up to 72 hours (3 days) to process conversions, regardless of your attribution model. - New conversion actions After creating a new conversion action, you need to wait 4-6 hours before Google Ads can accept conversions for it.
-
Conversions outside the lookback window Google Ads only accepts conversions within its lookback window of up to 90 days. Conversions outside this window are rejected and won’t appear in Google Ads reporting (they’ll show as
SKIPPEDin OneView Conversion API logs). OneView has an unlimited lookback window, so it can attribute all conversions as long as data is retained. -
Missing click identifiers In rare cases, privacy-focused browsers remove Google’s click identifiers altogether (
gclid,gbraid,wbraid). Without these, Google Ads cannot accept the conversion. OneView can still recover this traffic if you’ve configured partner-specificutm_sourceparameters.
Q: How do I fix "Tag is not firing on your website forms" on Google Ads?
Q: How do I fix "Tag is not firing on your website forms" on Google Ads?
This is NOT a bug. Since Google Ads receives a lot of low-quality data from poor implementations, it automatically flags situations where missing data patterns are detected.This behavior, while well-intentioned, can cause unnecessary concerns when using integrated solutions like OneView.Since you’re sending Enhanced Conversions for leads through OneView—which operates independently of your website—Google Ads cannot detect form submissions directly and assumes there an implementation error.
[…] When you import offline events, Google matches the hashed email or phone number to the info submitted on the website in addition to signed-in Google account data to attribute conversions. […] Learn more: https://support.google.com/google-ads/answer/15249267Google Ads merges conversion data using the following sources:
- Hashed data from the conversion itself
- Form submissions from your website
- First-party data from signed-in Google accounts
Q: Why are my credentials not working?
Q: Why are my credentials not working?
To avoid account sharing issues, we recommend using a dedicated account to link OneView to Google Ads, such as
oneview-google-ads@yourdomain.com.- OneView automatically revokes authorization when you delete a credential in a workspace
- If you use the same Google account for multiple integrations, deleting one shared credential requires re-authorizing all Google Ads integrations authorized by that Google account