Example
In cases with high overlap and under-optimized programs, ROI can be significant, but typical outcomes are closer to 5–15% CAC reduction.Depending on your organization, engineering resources can be freed from building and maintaining manual dedicated in-house systems.Keep in mind that CAC may fluctuate seasonally and is influenced by competition. OneView enhances your campaigns with better data, but does not replace a strategic marketing approach.
- No value assigned to improved decision-making
- No value assigned to compliance/privacy benefits
- Time savings valued at standard hourly rates only
- Assumes well-run marketing programs
Attribution Overlap
Typical: 1.5–2.5× duplicated conversionsMost businesses see overlapping conversions in this range, depending on platform mix
ROI Return
Estimated: 5–15% CAC reductionActual reduction depends on overlap and match rate
Marketing Time Savings
Average: 8 hrs/weekEliminates analysts’ manual exploration, reporting and reconciliation work
Engineering Time Saved
Build + Maintain: 5–15 hrs/monthVaries with pipeline complexity and organizational setup
Payback Period
Typical: 2–6 weeksROI is generally positive after one sales cycle, depending on your spend and conversion metrics
ROI Summary Template
To run even more accurate numbers, refer to your platform’s expected ROI returns from using Enhanced Conversions and real-time Audience Management.Your Identity Graph lets you use most non-direct identifiers (e.g. test accounts), so returns closer to the upper end of each ROI range are reasonable.
| Metric | Your Data |
|---|---|
| Current State | |
| Ad Platforms Used | ___ platforms |
| Total Reported Conversions | ___ |
| Actual Conversions | ___ |
| Attribution Overlap | ___% |
| Monthly Ad Spend | $___ |
| Potential Earnings | |
| Enhanced Conversions | ___% |
| Exclusion Audiences | ___% |
| Potential Savings | |
| CAC Reduction | ___% |
| Annual Savings | $___ |
| Time Saved Monthly (Marketing) | ___ hours |
| Engineering Hours Saved | ___ hours |
| Total Hours Saved | ___ hours |
| Value of Time Saved | $___ |
| ROI Metrics | |
| OneView Cost | ~$800/month |
| Net Monthly Savings | $___ |
| Payback Period | ___ days |
| Annual ROI | ___% |
Calculate Your Attribution Overlap
Use the formulas below to estimate your current attribution overlap and potential savings.Step 1: Gather Your Numbers
You’ll need:
- Number of active ad platforms (Meta, Google, TikTok, etc.)
- Monthly conversions reported by each platform
- Your actual monthly conversions
- Average Customer Acquisition Cost (CAC)
- Hours spent monthly on report reconciliation (marketing & engineering)