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Example

In cases with high overlap and under-optimized programs, ROI can be significant, but typical outcomes are closer to 5–15% CAC reduction.Depending on your organization, engineering resources can be freed from building and maintaining manual dedicated in-house systems.Keep in mind that CAC may fluctuate seasonally and is influenced by competition. OneView enhances your campaigns with better data, but does not replace a strategic marketing approach.
Our calculations use conservative estimates:
  • No value assigned to improved decision-making
  • No value assigned to compliance/privacy benefits
  • Time savings valued at standard hourly rates only
  • Assumes well-run marketing programs

Attribution Overlap

Typical: 1.5–2.5× duplicated conversionsMost businesses see overlapping conversions in this range, depending on platform mix

ROI Return

Estimated: 5–15% CAC reductionActual reduction depends on overlap and match rate

Marketing Time Savings

Average: 8 hrs/weekEliminates analysts’ manual exploration, reporting and reconciliation work

Engineering Time Saved

Build + Maintain: 5–15 hrs/monthVaries with pipeline complexity and organizational setup

Payback Period

Typical: 2–6 weeksROI is generally positive after one sales cycle, depending on your spend and conversion metrics

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ROI Summary Template

To run even more accurate numbers, refer to your platform’s expected ROI returns from using Enhanced Conversions and real-time Audience Management.Your Identity Graph lets you use most non-direct identifiers (e.g. test accounts), so returns closer to the upper end of each ROI range are reasonable.
MetricYour Data
Current State
Ad Platforms Used___ platforms
Total Reported Conversions___
Actual Conversions___
Attribution Overlap___%
Monthly Ad Spend$___
Potential Earnings
Enhanced Conversions___%
Exclusion Audiences___%
Potential Savings
CAC Reduction___%
Annual Savings$___
Time Saved Monthly (Marketing)___ hours
Engineering Hours Saved___ hours
Total Hours Saved___ hours
Value of Time Saved$___
ROI Metrics
OneView Cost~$800/month
Net Monthly Savings$___
Payback Period___ days
Annual ROI___%

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Calculate Your Attribution Overlap

Use the formulas below to estimate your current attribution overlap and potential savings.

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Step 1: Gather Your Numbers

You’ll need:
  • Number of active ad platforms (Meta, Google, TikTok, etc.)
  • Monthly conversions reported by each platform
  • Your actual monthly conversions
  • Average Customer Acquisition Cost (CAC)
  • Hours spent monthly on report reconciliation (marketing & engineering)

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Step 2: Calculate Attribution Overlap

Total Platform Conversions = Sum of all platform-reported conversions
Actual Conversions = Your real sales/signups

Overlap Percentage = (Total Platform Conversions / Actual Conversions - 1) × 100

Example:
	•	Meta reports: 800 conversions
	•	Google reports: 700 conversions
	•	TikTok reports: 400 conversions
	•	Total reported: 1,900 conversions
	•	Actual sales: 1,000 conversions

Overlap = (1,900 / 1,000 - 1) × 100 = 90% overlap

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Step 3: Estimate Financial Impact

Monthly Ad Spend = Monthly Conversions × Average CAC

Optimization Savings (Conservative): Monthly Ad Spend × 5%
Optimization Savings (Typical): Monthly Ad Spend × 10%
Optimization Savings (Best Case): Monthly Ad Spend × 15%

Example (1,000 conversions, $50 CAC):
	•	Monthly Ad Spend: 1,000 × $50 = $50,000
	•	Conservative Savings: $50,000 × 5% = $2,500/month
	•	Typical Savings: $50,000 × 10% = $5,000/month
	•	Best Case Savings: $50,000 × 15% = $7,500/month

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Step 4: Calculate Time Savings

Current Time Spent (Marketing):
	•	Report downloading: 30 min/week per platform
	•	Data reconciliation: 2 hours/week
	•	Attribution analysis: 3 hours/week
	•	Total: ~5 hours/week = 20 hours/month

Current Time Spent (Engineering):
	•	Manual report building/reconciliation: ~10 hours/month

With OneView:
	•	Marketing reporting: 0 hours
	•	Engineering reconciliation: 0 hours
	•	Total Time Saved: 30 hours/month

Value of Time Saved = Total Hours Saved × Hourly Rate

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Next Steps

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